Check out PMC for new colors in bronze. Gold is available in rose, peach, and green.
will instantly call up every stone on our site that has purple in it.
Web Tip: You can search for specific sizes of stones by going to our search box andtyping in the size class that you want: tiny, small, medium, large, extra-large, Jumbo. (See our Shopper's Guide for the size range in millimeters for each class).
Those guys accompanying their wives shopping might start to take an interest in your pieces. Don't forget that watchbands, bolas, bracelets, rings, even money clips or credit card cases might pique the interest of the male browser.
Heart of Stone Studio also can help if you want to create a lower-priced line that's still interesting and fun--Look for smaller stones or drilled pendants in our search box, or browse our faux gems to create a lighthearted line that will charm your buyers.
5) Start small and test your market. You don't have to completely retrofit your entire production all at once. Just narrow your options down to one new idea at a time, and try making a very limited number of pieces. Consider setting them apart by displaying them separately or on a different background, compared to the main body of your work. Introduce them to your customers as a "new direction you're exploring" and be sure to note their reactions and get their feedback. If they don't catch on right away, don't give up--just try a different venue. Pay attention to who does notice and purchase them--that might be your new target audience. Keeping your production numbers small to start is a good way to experiment without taking big risks.
For more ideas on ways to market your work, check out